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Who We Are:
Our mission is to empower and encourage the participation of women in the racing, auto, motorsports and off-road communities by providing quality apparel and safety gear to all.
What We Do:
Racechick is a brand that represents a culture of badass women drivers, a lifestyle of speed, and the pursuit of empowering women to go faster and push their boundaries on the racetrack and beyond. It began after going to the track and getting tired of not having women’s race gear readily available. We didn’t want to have to wear men’s stuff anymore, so we made our own. We live this life every day, and test these products at every race.
Who We Are For:
Racechick is for the crowd that that demands a little more from the tires when the turn is approaching. It’s for those who aren’t afraid to play with the boys and win. To those who are Fast, Fierce and Fearless, this is the brand for you.
Who We Are:
Our mission is to empower and encourage the participation of women in the racing, auto, motorsports and off-road communities by providing quality apparel and safety gear to all.
What We Do:
Racechick is a brand that represents a culture of badass women drivers, a lifestyle of speed, and the pursuit of empowering women to go faster and push their boundaries on the racetrack and beyond. It began after going to the track and getting tired of not having women's race gear readily available. We didn't want to have to wear men's stuff anymore, so we made our own. We live this life every day and test these products at every race.
Who We Are For:
Racechick is for the crowd that demands a little more from the tires when the turn is approaching. It's for those who aren't afraid to play with the boys and win. To those who are Fast, Fierce and Fearless, this is the brand for you.
Racechick Apparel is located in Northern California and was started in 2016 by race car driver, Carrie Willhoff after many years of frustration with the shortage of products available for women in motorsports. After growing tired of wearing ill-fitting men's racing gear, she took her experience in the fashion industry (10+ years working for designers such as Calvin Klein, Fendi, and Christian Dior) and developed her own line bearing her nickname, Racechick.
In the years since our humble start, Racechick has grown from selling a few tee shirts at races and car shows into a major player in the racing safety industry with the notable launch of the 'FIERCE' women's racing equipment line, including fire suits, gloves, shoes, and more. We are in constant development to bring the most up to date race fashions and safety equipment to the market and will always stay true to who we serve, the WOMEN of the racing community!
WHY WE LAUNCHED RACE GEAR FOR WOMEN, HOW IT WENT, AND WHERE IT'S GOING..
On December 7th, 2017, Racechick reached a very important milestone with the launch of our new 'FIERCE' line of women's race gear at the PRI Show in Indianapolis. This launch was literally the reason that Racechick.com was born.
It's no secret that I (Carrie Willhoff) love to race. When I started the Optima Ultimate Streetcar series, I found myself needing a fire suit. It shocked me when I looked and looked and couldn't find anything for women that was entry level. I didn't want to shell out a ton of money on a fire suit when I wasn't even sure that I wanted to do more than one event with this series. So my options became a) shell out $1200+ for a custom suit or b) buy a men's suit and have it altered. I went with the men's suit. I quickly realized that in spite of spending a small fortune at the tailor, there were just too many things they couldn't fix. Like the armholes that went down to my waist and the middle and shoulder section that I was drowning in. I had thought for years that I needed to combine what I do (fashion) with what I love to do (racing) but it was that moment when the lightbulb clicked.
For all general inquiries, please contact us at sales@racechick.com
© Racechick LLC 2020
