About us

Racechick girls


Our Mission...

Welcome to Racechick, the leading women's racing safety brand dedicated to empowering and instilling confidence in female racers everywhere. 

At Racechick, we believe that every woman deserves to feel secure and protected while pursuing her passion for speed. That's why we've designed and developed the most advanced racing safety gear specifically for women, by women.

Our products are crafted with the latest technology and the highest-quality materials to provide maximum protection, comfort, and style. 

At Racechick, we understand the unique challenges that women face in the world of racing. That's why we have made it our mission to create gear that is not only functional and reliable, but also stylish and comfortable. From SFI Certified women's race suits and gloves to FR under layers and shoes, our products are designed to help you look and feel your best on the track.

Our products are designed with the female anatomy in mind, providing a secure and comfortable fit that allows you to focus on the race ahead. Whether you're a beginner or a seasoned pro, our gear will help you perform at your best.

At Racechick, safety is our top priority. We're proud to be the brand of choice for female racers around the world, and we're committed to providing the best possible products and customer service. Thank you for choosing Racechick, and we look forward to helping you achieve your racing goals.


Who We Are For...

Racechick is a brand that represents a culture of badass women drivers, a lifestyle of speed, and the pursuit of empowering women to go faster and push their boundaries on the racetrack and beyond. It began after going to the track and getting tired of not having women’s race gear readily available. We didn’t want to have to wear men’s stuff anymore, so we made our own. We live this life every day, and test these products at every race.

Racechick is for the crowd that demands a little more from the tires when the turn is approaching. It’s for those who aren’t afraid to play with the boys and win. To those who are Fast, Fierce and Fearless, this is the brand for you.

Racechick Founder Carrie Willhoff


About Us...

Racechick Apparel is located in Northern California and was started in 2016 by race car driver, Carrie Willhoff after many years of frustration with the shortage of products available for women in motorsports. After growing tired of wearing ill-fitting men's racing gear, she took her experience in the fashion industry (10+ years working for designers such as Calvin Klein, Fendi, and Christian Dior) and developed her own line bearing her nickname, Racechick. 

In the years since our humble start, Racechick has grown from selling a few tee shirts at races and car shows into a major player in the racing safety industry with the notable launch of the 'FIERCE' women's racing equipment line, including fire suits, gloves, shoes, and more. We are in constant development to bring the most up to date race fashions and safety equipment to the market and will always stay true to who we serve, the WOMEN of the racing community!

Follow us on social media:

Facebook - @RacechickApparel

Instagram - @race_chick