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About Racechick | Women's Racing Fire Suits and Gear
Racing Gear Designed by Women Racers, for Women Racers
Founded by racer Carrie Willhoff after years of frustration with ill-fitting men's gear, Racechick is the only women-only racing safety company in the industry.
For years, women racers had only three options: squeeze into ill-fitting men's gear that compromised safety and comfort, shell out money for a custom suit, or don't race at all.
Men's racing suits weren't designed for the female body. They gaped in the wrong places, pulled in others, and left women racers feeling like an afterthought in their own sport. Proper-fitting safety gear shouldn't be a luxury—it should be the standard.
Carrie Willhoff, a race car driver with over 15 years of experience, knew there had to be a better way.
The Solution
In 2016, Carrie combined her passion for racing with her 10+ years of luxury fashion industry experience (Calvin Klein, Fendi, Christian Dior) to create Racechick—the first and only women-only racing safety company.
Drawing on her fashion background and firsthand racing experience, Carrie designed women's racing fire suits specifically for the female anatomy. Not adapted men's gear. Not scaled-down suits. Actual women's racing gear, designed from the ground up for female racers.
In December 2017, Racechick launched its first product line at the PRI Show in Indianapolis. The response was overwhelming—women racers finally had gear that fit properly, looked great, and kept them safe on track.
How We're Different
The Only Women's-Only Racing Safety Company
Racechick isn't just another racing gear brand that happens to carry women's sizes. We are the only company in the industry that exclusively designs, manufactures, and sells racing safety gear for women and girls.
What makes Racechick unique:
✓ Designed for Female Anatomy – Every suit, shoe, and glove is engineered for the female body, not just adapted from men's patterns.
✓ Tested by Real Women Racers – Carrie personally tests every product at actual races. If it doesn't perform on track, it doesn't make it to our store.
✓ Most Affordable Entry-Level Suits – Our SFI 3.2A/1 racing suits start at the lowest price point in the industry, making racing accessible to more women.
✓ Custom & Off-the-Rack Options – Need a perfect fit? Our custom racing suits are tailored to your exact 27 body measurements (SFI 3.2A/5 only). Need it faster? Our off-the-rack suits ship in 1-3 business days.
✓ SFI-Certified Safety – All our racing suits, shoes, and gloves are SFI-certified and approved by NHRA, SCCA, NASA, and other major racing organizations.
✓ Girls Racing Gear – In 2024, we launched our youth girls racing line for ages 4-15, empowering the next generation of female racers.
Our Journey
2016 – Racechick founded by Carrie Willhoff in Northern California with apparel
2017 – First safety gear product launch at PRI Show, Indianapolis
2019 – Awarded PRI Global Media Award for innovation in motorsports
2024 – Launched youth girls racing line (ages 4-15)
Today – Racechick is a major player in the women's racing safety industry, trusted by female racers across the USA, Australia, Mexico, and Canada
Our Mission
Empower women racers with properly-fitting, SFI-certified safety gear that keeps them safe, comfortable, and fierce on track.
We believe every woman who wants to race deserves gear that fits her body, not gear designed for men that she has to make work. We're here to change the narrative—women aren't racing in "men's gear." They're racing in their gear.
Fast. Fierce. Fearless.
That's the Racechick spirit. We celebrate the badass women who strap in, fire up, and push their limits on track. Whether you're drag racing, road racing, dirt track, or any form of motorsports, Racechick has your back.
Meet the Founder
Carrie Willhoff – Founder & CEO
Carrie Willhoff isn't just the founder of Racechick—she's an active race car driver who lives and breathes motorsports.
With over 25 years of racing experience and over a decade in the luxury fashion industry (Calvin Klein, Fendi, Christian Dior), Carrie uniquely understands both the technical demands of racing safety gear and the importance of proper fit and design.
After years of struggling with ill-fitting men's racing suits, Carrie decided to create the solution herself. She founded Racechick in 2016 with a simple mission: design racing safety gear specifically for women, by women.
Today, Carrie continues to race actively, testing every Racechick product at actual races to ensure it meets the demands of real-world competition. If it doesn't perform on track, it doesn't make it to the store.
"I started Racechick because I was tired of compromising my safety and comfort with men's gear. Every woman who races deserves gear that fits her body and keeps her safe. That's what we do." – Carrie Willhoff
"I've been racing for 5 years and always struggled with men's suits. Racechick's custom suit fits perfectly and I feel so much safer on track." – Sarah M., Drag Racer
"Best customer service ever"
"Carrie personally helped me with my measurements and answered all my questions. The suit arrived exactly as promised and looks amazing!" – Jessica L., Road Racer
"My daughter loves her suit!"
"Finding proper-fitting racing gear for my 10-year-old daughter was impossible until we found Racechick. Her girls suit fits perfectly and she feels like a pro." – Amanda K., Racing Mom
Join the Racechick Community
Become a Brand Ambassador
Love Racechick? Join our Brand Ambassador Program and represent the fierce women of motorsports. Earn commissions, get exclusive perks, and be part of the Racechick family.
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